uptown fair

My work for Uptown Fair included a full brand identity and promotional deliverables for their web and social presence. I produced the logo, brand identity and guidelines for the company, and webpage design. Uptown Fair is an online retailer focused on cultivating and selling ethically made products to conscious consumers helping them feel empowered to change the world.

My goal with their identity was to create a look that was reflective of their values: clean and simple. The small illustrative elements play off of the role of sustainability. The light and rounded type reflects a welcoming and organic feeling.