smpl health

I produced a full brand identity and guidelines for the new company SMPL Health. I provided two identities to them. The first, a classic medial look with emphasis on the “dot” in conjunction with their website smpl.health. The second, more modern, with a strong and reliable presence. In the end they went with the first option as it would help new patients recognize the name and easily find their website, a function they wanted to emphasize within their client base.