Smith rock records

When Ranch Records in downtown Bend changed hands, the new owners wanted to rebrand the store as “Smith Rock Records.” I produced four logo concepts ranging from literal to illustrative, presenting a different feeling for each option.

The owners decided to go with the bold illustrative and modern concept but requested a few specific changes. The shop name was implemented within the circular logo shape and they asked to have a font similar to the Star Wars font to add a little fun and quirk to their look. In the end the logo speaks to a large audience and reflects the vibe the shop owners hoped to maintain in the store’s transition.