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Brand redesign: mane n' Tail

The task of this class project was to redesign a current product. Mane ‘N Tail shampoo has a very distinct audience and appearance that hasn’t changed since the start of the company. Since the company is trying to branch out to a wider audience, my rebrand uses similar qualities of the old brand to maintain their current customers but also reach out to those outside the horse world. My design keeps the company recognizable while also being a bit less horse centered.