OBJECT IDENTIFIED

REBRANDING PROJECT

For this project, we were to rebrand, design, and create a new use for a random object. I revamped an ordinary old doorstop into "Door Buddies: Peel and Stick pets." I aimed my product towards teachers and parents of younger kids, who could benefit from encouraging kids to leave their doors open for safety reasons.

My product has a similar aesthetic to the "Pet Rock" as the packaging reflects that of pet adoption box. Each doorstop comes with 4 pet stickers that easily peel and stick to the doorstop, turning a bland object into something cute and fun for kids to enjoy.