-54 horses + mercantile

This brand project began as 4 separate company categories that then merged into one. Originally branded as Rainbow Valley, the company soon changed to two separate businesses separated by location, both focusing on the horses and the mercantile aspects of the business. 

The company wanted an illustrative appearance. A design that would read well but also work as potential merchandise graphics. Bold drawings paired with muted colors, reminiscent of vintage poster art.